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Ricoh Announces Theta, New Spherical Camera
by Laura Hicks -  9/5/2013

The Ricoh Theta, just announced today, is a spherical camera that takes some interesting, albeit niche, imagery. The Theta's 360 degree design allows users (even those with little to no training) to capture unique photos with the touch of a button or a tap of a finger on your smartphone. 

Here's how it works: the Ricoh Theta has a twin-lens folded optical system. This system allows users to photograph the 360 degree image in one quick motion, instead of multiple images that are "stitched" together. This image can either be taken with the touch of the button on the camera or through an ap that is added to your smartphone. The image can be wirelessly transmitted to your phone via Wi-Fi and can be viewed through this same app. In this app, images can be swiped, pinched or rotated. Images can also bbe shared to Facebook, Twitter, Tumblr or Photosynth. Currently, this camera is compatible with iPhone 4S and 5 (running iOS 6.0 or above). By the end of the year Android compatibility is expected. The Theta is fully automatic, lightweight and easy to transport. 

The Theta is a niche camera, true. But I can see a couple of groups that might really latch on to this concept camera: realtors may love the idea of capturing an image of the entire room with one click of the shutter and action enthusiasts could really get into the unique photographs from the top of a mountain or from the front of their bike.

The Theta will sell for $400 and be available at www.theta.360.com