"Shoot like a camcorder" is Canon's mantra for their new DSLR camera, the 70D.
Canon is stepping up their game when it comes to this mid-range DSLR. The 70D is Canon's answer to hybrid photographers looking to find a more reliable DSLR to shoot their video. Thanks to a brand new Dual Pixel CMOS autofocus system, photographers will have a much easier time shooting professional looking video from their DSLR.
Although the same features that were present in the 60D will now be available in the 70D, others have also been added--most importantly built-in Wi-Fi, advanced creative features and a Dual Pixel CMOS AF that is primed to knock our socks off.
The problem with shooting video with most DSLRs is that it is not an easy process. In the past, cameras have been equipped with pixels that are either used for autofocus or for imaging--not both. Canon's Dual Pixel CMOS AF uses new sensor technology that allows pixels to perform both functions at the same time leading to improved autofocus during live shooting and video modes.
Canon's new system allows the 70D to have a much faster and more responsive AF allowing photographers to shoot more like videographers. This allows them to focus more on getting the images and video they want instead of struggling with capturing or losing focus.
The 70D has three different ways to control AF: flexi-zone AF, touch screen AF and face detection AF. Flexi-zone AF uses a square area to determine what is in focus. This square can be moved around to fit the needs of the photographer. Touchscreen AF utilizes the camera's touch capabilities in order to capture autofocus. Face detection works by following the subject's face to obtain proper autofocus.
I would be remiss if I didn't also talk about some of the other great features of the 70D like the integrated Wi-Fi, the 3.0-inch vari-angle touchscreen LCD with 1.04 million dots, and in-camera creative photo features that you can see before you even press the shutter. The 70D shoots 7fps and has an ISO range of 100-12800, but can be expanded up to 25600. The camera has a 19-point cross-type AF system which includes an f/2.8 center AF point for accurate portrait and sports shooting (same as the 7D).
The Canon EOS 70D has 103 proprietary lenses at its disposal including 70 current models and over 30 discontinued models.
As a professional wedding photographer and camera reviewer, I am very excited to get my hands on the 70D. If the Dual Pixel AF works like I hope it does, it will be a game-changer and a huge step in the right direction for hybrid photographers or videographers looking to use DSLRs for video imaging. Personally, I can't wait to use the 70D with the 40mm f/2.8 lens for video and stills. I would also love to attach the Sigma 18-35mm lens to see how it performs, too. Since it did so well on the Canon T5i, I have a feeling it would be fantastic on the 70D for still photography.
Pricing and Availability
The EOS 70D Digital SLR camera is scheduled to be available in September 2013 for an estimated retail price of $1199.00 for the body alone and $1349.00 bundled with an EF-S 18-55mm f/3.5-5.6 IS STM lens or $1549.00 bundled with the EF-S 18-135mm f/3.5-5.6 IS STM lens. Also available will be a new Battery Grip BG-E14 that conveniently accepts up to two LP-E6 battery packs or a set of six AA batteries for an estimated retail price of $270.00.