Pentax has announced the Optio W90 waterproof camera, the successor to the W80. The W90 offers enhanced waterproof, shockproof, dustproof, and coldproof performance and features a digital microscope mode with LED lighting to capture small but intriguing subjects.

The W90 is designed with the look of mountaineering equipment and includes a woven web fabric strap complete with a carabiner to attach the camera to a backpack and other outdoor gear. Here are some of the features of the W90:
- Waterproof to 20 feet
- Shockproof to four feet
- Coldproof to sub-freezing temperatures
- 12.1 megapixel sensor and wide angle 5x optical zoom (28-140mm 35mm equivalent)
- Digital microscope mode with LED lens lighting to capture macro subjects as near as 1cm from the camera
- Eye-Fi wireless SD memory card connectivity for built-in Wi-Fi capability to transfer photos and videos from the camera to a computer or an online photo or video sharing site
- 2.7 inch LCD with 16:9 widescreen aspect ratio
- HD movie capability (widescreen 720p HD video at 30 frames per second)
- An HDMI port to play back high resolution images and video on HDTVs
- Shake reduction technology
- Face detection, smile capture, blink detection, and processing modes specifically designed for portraiture, and new Pet Recognition that captures up to three pre-programmed pet faces in memory
- Infrared remote control compatibility with Pentax infrared remote controllers
- An autofocus assist lamp to quickly and accurately focus in challenging lighting
Pricing and availability
The Pentax W90 will ship in April 2010 at a price of $329.95. Additional information about the W90 can be found at the Pentax website.