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Canon SD890 IS, SD790 IS, SD 770 IS join PowerShot lineup
by David Rasnake -  3/12/2008

In a surprise announcement this evening, Canon unveiled three new PowerShot SD models: the SD890 IS, the SD790 IS, and the SD770 IS.

All three new models build on trends seen throughout Canon's new models this year, coming equipped with Motion Detection and Optical Image Stabilization technologies, DIGIC III processing, and Face Detection. In general, however, specs-sheet upgrades appear to be relatively minor in most cases compared to the current generation of Canon SD cameras, with resolution and zoom range increases constituting the bulk of the announcement.

For the most part, the new cameras also wear the classic PowerShot SD look with few changes to what has become a styling icon in the digicam world.

SD890 IS brings largest zoom range yet to SD lineup

The big news with the new PowerShot SD890 IS Digital ELPH, which follows most closely in the footsteps of the SD850 (2.5-inch LCD, optical viewfinder), is the inclusion of a 5x optical zoom.

Canon PowerShot SD890

The 10 megapixel SD890 sports an impressive 35mm-equivalent zoom range of 37-185mm. As noted, the camera also comes equipped with a 2.5-inch PureColor II LCD and a traditional optical viewfinder as well – a rarity on ultracompact digitals these days.

While it doesn't have the high-end SD950's titanium casing, the SD890's control arrangement and interface appears to share its general layout with its premium sibling.

MSRP for the SD890, which should be available in June, has been set at $399.99.

Stylistically aggressive SD790 IS offers a new look for SD

Arguably the most unique looking SD camera to roll out from Canon in a few years, the 10 megapixel Canon PowerShot SD790 IS Digital ELPH features and sharp-lined, angular look that looks more like a throwback to the older Canon ELPH models in many ways, but with a bolder appearance.

Canon PowerShot SD790

With an optically stabilized 3x zoom and an impressive 3-inch PureColor II LCD, the SD790 – which claims to be "smaller than a deck of playing cards" according to Canon – offers the level of specification that has become the norm in the SD line.

Control is via Canon's familiar multi-control dial, combined with a visually interesting flush-mounted button arrangement.

As with the SD890, look for the SD790 in June, at a suggested price of $349.99.

Super-slim SD770 IS is thinnest stabilized ELPH camera to date

The junior member of Canon's new 700-series partnership, the Canon PowerShot SD770 IS Digital ELPH is somewhat more classically styled, exemplifying the classic "box and circle" design of Canon's classic ELPH models.

Canon PowerShot SD770

The SD770's 3x optical zoom is coupled with a 10 megapixel sensor, a 2.5-inch LCD, and an optical viewfinder. Color options include all silver as well as a two-tone option, with a silver body and black lens bezel.

The SD770 IS should be available with the other new models in June, for a suggested price of $299.99.

Canon PowerShot SD890 IS Specifications:

Sensor10.0 megapixel, 1/2.3" CCD
Lens/Zoom5x (37-185mm) zoom lens, f/3.2-5.7
LCD/Viewfinder2.5", 230K-pixel PureColor II LCD; optical viewfinder
SensitivityISO 80-1600
Shutter Speed15-1/1600 seconds
Shooting ModesAuto, Manual, Stitch Assist, Digital Macro, Color Accent, Color Swap
Scene Presets Portrait, Night Snapshot, Kids and Pets, Indoor, Sunset, Foliage, Snow, Beach, Fireworks, Aquarium, High Sensitivity
White Balance SettingsAuto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Manual
Metering ModesEvaluative, Center, Spot
Focus ModesAiAF, Center AF, Face Detection AF
Drive ModesNormal, Continuous, Self Timer
Flash ModesAuto, Forced On, Forced Off, Slow Sync, Red-Eye Reduction
Self Timer Settings
10 seconds, 2 seconds, Custom, Off
Memory FormatsSD, SDHC, MMC
Internal Memory
None
File FormatsJPEG, AVI
Max. Image Size3648x2736
Max. Video Size
640x480, 30 fps
Zoom During Video Not Specified
BatteryRechargeable Lithium-Ion
ConnectionsUSB 2.0, AV output
Additional FeaturesFace Detection, Motion Detection, Optical Image Stabilization, DIGIC III Processor


Canon PowerShot SD790 IS Specifications:

Sensor10.0 megapixel, 1/2.3" CCD
Lens/Zoom3x (35-105mm) zoom lens, f/2.8-4.9
LCD/Viewfinder3.0", 230K-pixel PureColor II LCD
SensitivityISO 80-1600
Shutter Speed15-1/1600 seconds
Shooting ModesAuto, Manual, Stitch Assist, Digital Macro, Color Accent, Color Swap
Scene Presets Portrait, Night Snapshot, Kids and Pets, Indoor, Sunset, Foliage, Snow, Beach, Fireworks, Aquarium, High Sensitivity
White Balance SettingsAuto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Manual
Metering ModesEvaluative, Center, Spot
Focus ModesAiAF, Spot AF (Center or Face Detect and Track)
Drive ModesNormal, Continuous, Self Timer
Flash ModesAuto, Forced On, Forced Off, Slow Sync, Red-Eye Reduction
Self Timer Settings
10 seconds, 2 seconds, Off
Memory FormatsSD, SDHC, MMC
Internal Memory
None
File FormatsJPEG, AVI
Max. Image Size3648x2736
Max. Video Size
640x480, 30 fps
Zoom During Video Not Specified
BatteryRechargeable Lithium-Ion
ConnectionsUSB 2.0, AV output
Additional FeaturesFace Detection, Motion Detection, Optical Image Stabilization, DIGIC III Processor


Canon PowerShot SD770 IS Specifications:

Sensor10.0 megapixel, 1/2.3" CCD
Lens/Zoom3x (35-105mm) zoom lens, f/2.8-4.9
LCD/Viewfinder2.5", 230K-pixel PureColor II LCD; optical
SensitivityISO 80-1600
Shutter Speed15-1/1600 seconds
Shooting ModesAuto, Manual, Stitch Assist, Digital Macro, Color Accent, Color Swap
Scene Presets Portrait, Night Snapshot, Kids and Pets, Indoor, Sunset, Foliage, Snow, Beach, Fireworks, Aquarium, High Sensitivity
White Balance SettingsAuto, Daylight, Cloudy, Tungsten, Fluorescent, Fluorescent H, Manual
Metering ModesEvaluative, Center, Spot
Focus ModesAiAF, Spot AF (Center or Face Detect and Track)
Drive ModesNormal, Continuous, Self Timer
Flash ModesAuto, Forced On, Forced Off, Slow Sync, Red-Eye Reduction
Self Timer Settings
10 seconds, 2 seconds, Off
Memory FormatsSD, SDHC, MMC
Internal Memory
None
File FormatsJPEG, AVI
Max. Image Size3648x2736
Max. Video Size
640x480, 30 fps
Zoom During Video Not Specified
BatteryRechargeable Lithium-Ion
ConnectionsUSB 2.0, AV output
Additional FeaturesFace Detection, Motion Detection, Optical Image Stabilization, DIGIC III Processor