In a press conference this morning, Sony put the announcement from Tuesday about the semiconductor division's development of a full-frame 24 megapixel CMOS sensor into a production context with the news that it is working to develop a flagship full-frame DSLR for its Alpha series.
Other than its 24.6 megapixels of resolution and innovative A/D conversion technique for lower high-ISO noise, detailed specs for the new camera were few in coming. What is known is that the camera should be ready for market by the end of the year.
It's too early to say how Sony will market the device, but presumably they're gunning for the largely two-company full-frame, high-spec professional market with the new device. Any way it plays out, it should be interesting.
Other news from the press conference was largely a recap of previous product releases, including the new A200, A300, and A350 releases, and additions to the Cyber-shot lineup.