Sony launches flagship compact, Cyber-shot DSC-W300
by David Rasnake -  1/30/2008

Sony made its new top-of-the-line W model public today, with the launch of the Sony Cyber-shot DSC-W300. The W300 features a fairly conventional 3x zoom, but boasts an impressive 13.6 megapixels of effective resolution.

Sony Cyber-shot DSC-W300

The W300 features a 2.7-inch LCD as well as the W-series standard optical viewfinder. Double anti-blur technology utilizes both Sony's Super SteadyShot image stabilization and high-ISO shooting to 3200.

Sony Cyber-shot DSC-W300

Stylistically, the W300 extends the basic look of the new W series into its top model, with a slim, rectangular, slightly round profile. The camera's exterior is wrapped in an ultra-hard titanium coating that promises a high-end appearance and feel and resistance to smudges and scratches.

As a flagship model, the W300 packs in most of the new soft tech we saw in Sony's PMA releases, including an improved D-Range Optimizer, Intelligent Scene Recognition, a "Real" color mode with limited saturation, Face Detection with child/adult priority, Improved Smile Shutter, and Face Search. In-camera retouching options include an Unsharp Mask sharpening algorithm and Happy Face Retouch, which adds smiles to faces in post-process.

The W300 should ship in May, for a suggested retail price of $349.

Sony Cyber-shot DSC-W300 Specifications:

Sensor13.6 megapixel, 1/1.7" Super HAD CCD
Lens/Zoom3x (35-105mm) Carl Zeiss Vario-Tessar, f/2.8-5.5
LCD/Viewfinder2.7", 230K-pixel Clear Photo TFT LCD; optical viewfinder
SensitivityISO 80-3200
Shutter Speed30-1/2000 seconds
Shooting ModesAuto, Easy Auto, Program, Manual, Movie, Scene, Smile Shutter, High Sensitivity, Extra High Sensitivity, High-Speed Burst
Scene PresetsTwilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Fireworks, Underwater
White Balance SettingsAuto, Daylight, Cloudy, Fluorescent 1, Fluorescent 2, Fluorescent 3, Incandescent, Flash, Manual
Metering ModesMulti, Center, Spot
Focus ModesMulti AF, Center AF, Spot AF, Semi-Manual, Macro
Drive ModesNormal, Burst, High-Speed Burst
Flash ModesAuto, Forced On, Slow Synchro, Forced Off
Self Timer Settings
10 seconds, 2 seconds, Off
Memory FormatsMemory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo
Internal Memory
15 MB
File FormatsJPEG, MPEG
Max. Image Size4224x3168
Max. Video Size
640x480, 30 fps
Zoom During Video No
BatteryRechargeable InfoLITHIUM 960 mAh lithium-ion
ConnectionsUSB 2.0, AV output, DC input
Additional FeaturesFace Detection, Super SteadyShot, Smile Shutter, Happy Face Retouch, HD component output, D-Range Optimizer