Along with several other imaging related announcements, HP has introduced three new digital cameras at PMA. The HP Photosmart R837 is a bit of a design departure from previous HP cameras, offers "pet-eye reduction" and the ability to tag your images in-camera. The HP Photosmart M437 and Photosmart M537 update their entry-level cameras, starting at $109. I'll be hands on with these cameras later in the day, so I'll see what I can get for some in-hand pictures.

HP Photosmart R837

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• 7.2 megapixel
• 3 inch LCD with 170 degree viewing angle
• 3x optical zoom
• pet-eye fix removes glowing pet eyes (like red-eye reduction just for pets)
• tag photos in-camera
• HP Design Gallery - remove blemishes, add slimming effect, etc.
• 24MB internal memory
• movie capture at 24fps
• Adaptive Lighting
• Available in April 2007 for $229

HP Photosmart M437

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• 5 megapixel
• 3x optical zoom
• 2 inch LCD
• tag photos in-camera
• HP Design Gallery
• 16MB internal memory
• Available in April 2007 for $109

HP Photosmart M537

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• 6 megapixel
• 3x optical zoom
• 2.5 inch LCD
• tag photos in-camera
• HP Design Gallery
• 16MB internal memory
• Available in April 2007 for $129