This week, Samsung and Pentax announced that they are entering an agreement to develop digital SLR cameras (not unlike the Sony/Konica Minolta arrangement announced recently). Samsung's electronics experience and Pentax's lens expertise will allow both companies to combine resources and remain competitive in the segment of the digital camera market that can still yield a decent profit.
By next spring, they will release a camera, based on a current Pentax model, that will incorporate Samsung technology and by fall of next year, a jointly developed camera will be introduced.
Seoul, Korea PENTAX and Samsung Techwin Co., Ltd. today signed an agreement allowing both parties to combine their unique technologies to develop lens-interchangeable digital SLR cameras.
For generations transcending the history of film cameras, PENTAX has accumulated wide-ranging know-how in the development and manufacture of SLR cameras. And through the optimal application of its optical technologies and experience in interchangeable lenses, PENTAX has extended its expertise and unshakable brand power to the development, manufacture and sales of digital cameras.
Samsung Techwin also develops and manufactures high-quality digital cameras through actively taking advantage of the diverse digital technologies of Samsung Group working in the fields of digital media and semiconductor products. Achieving satisfying growth through its marketing activities centered on its domestic market of Korea, Samsung Techwin is dedicated to enhanced marketing on a global scale.
Through combining their individual strengths and working together in synergy, PENTAX and Samsung Techwin are devoted to supplying attractive digital camera products tailored to the needs of individual markets.