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DXG-503 Digital Camera Announced
by Ben Stafford -  9/22/2005

DXG USA has announced the DXG-503, a 5.1 megapixel camera with 2 inch LCD at a great entry-level price point.  The camera also has 32 MB of built-in memory and a SD/MMC memory card slot.  At an estimated street price of $149-$169, the camera may be a good choice for first-time digital users and budding photographers.

Press Release:

CITY OF INDUSTRY, CA., Sept. 22, 2005 -- DXG USA has today announced the availability of the DXG-503, a long-awaited 5.1 megapixel CCD digital camera with a high quality optical zoom and a price point low enough to attract many first-time buyers this holiday season.

The DXG-503 features a 2-inch LCD display, 32 megabytes of built-in memory, SD/MMC card slot and Direct Print capability. Other customer-friendly features include a real image optical viewfinder, red-eye reduction, self timer and the ability to record video clips with sound. The camera can be powered by two standard AA alkaline batteries and offers TV-Out capability for viewing pictures on a television. The DXG-503 is now shipping and has an estimated street price of $149-169.

"Retailers are very excited about the DXG-503 for this holiday season," said Jeff Hansen, Director of Marketing for DXG USA. "With energy prices affecting the discretionary income of many shoppers, retailers see the price of the DXG-503 as a significant advantage for attracting sales this holiday season. We also feel it is a great opportunity to demonstrate to consumers DXG's ability to compete head-on with many of the more recognized brands priced significantly higher."

The DXG-503 provides five white balance settings, four still image settings (VGA, 3MP, 5MP, and 10MP using firmware interpolation) and utilizes a USB 2.0 interface. The camera ships with USB/AV cables, camera case, wrist strap, editing software and batteries. A detailed specification sheet is available at: http://www.dxgusa.com/data_sheets/503.pdf

About DXG USA
DXG USA is one of the fastest growing digital camera manufacturers in the United States and sells attractively styled digital cameras for the youth and mainstream markets. Compact, fashionable and affordably priced, DXG digital cameras are setting trends for quality and utility. DXG USA is a fully-owned subsidiary of DXG Technology Corporation, one of the world's leading manufacturers and designers (OEM/ODM) of digital cameras and camcorders. With over 20 years of experience manufacturing digital technology products under other brand names, DXG now designs and manufactures cameras under its own name. DXG Technology has won numerous design and innovation awards and employs over 4,000 people worldwide. For more information on DXG USA, please visit www.dxgusa.com.