The Pentax Optio 50 is geared toward the beginner or someone who simply wants an easy to operate camera with great quality. The 5 megapixel camera features a 3x zoom, 1.8" LCD display and 128MB of built-in RAM. The Optio 50 also features iconic settings to make picture taking hassle free. It should be available in the UK in April for 150. Details surrounding a US release are unknown at the moment.