Sony RX10 Gets a Price Drop and a Firmware Video Upgrade

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Sony RX10Indecisive digital camera shoppers now have two good reasons to take another look at the Sony RX10: super boosted video quality and a near 25 percent drop in price. Roundly criticized for offering video recording quality that wasn’t up to par with its $1300 sticker price, the RX10 developed a rep for being good, but not worth the high cost. Thankfully, that’s changed.

Bringing the retail price down by a full $300 (from $1300 to $1000) in an effort to make the camera more appealing to prospective buyers, Sony has also released a new firmware package that boosts the camera’s video quality to XAVC-S, giving existing owners the ability to capture 1080p video at 50 Mbps.

The new firmware is available online now and can be installed to the RX10 via Windows PC or Mac.

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