Sony launches flagship compact, Cyber-shot DSC-W300

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Sony made its new top-of-the-line W model public today, with the launch of the Sony Cyber-shot DSC-W300. The W300 features a fairly conventional 3x zoom, but boasts an impressive 13.6 megapixels of effective resolution.

Sony Cyber-shot DSC-W300

The W300 features a 2.7-inch LCD as well as the W-series standard optical viewfinder. Double anti-blur technology utilizes both Sony’s Super SteadyShot image stabilization and high-ISO shooting to 3200.

Sony Cyber-shot DSC-W300

Stylistically, the W300 extends the basic look of the new W series into its top model, with a slim, rectangular, slightly round profile. The camera’s exterior is wrapped in an ultra-hard titanium coating that promises a high-end appearance and feel and resistance to smudges and scratches.

As a flagship model, the W300 packs in most of the new soft tech we saw in Sony’s PMA releases, including an improved D-Range Optimizer, Intelligent Scene Recognition, a "Real" color mode with limited saturation, Face Detection with child/adult priority, Improved Smile Shutter, and Face Search. In-camera retouching options include an Unsharp Mask sharpening algorithm and Happy Face Retouch, which adds smiles to faces in post-process.

The W300 should ship in May, for a suggested retail price of $349.

Sony Cyber-shot DSC-W300 Specifications:

Sensor 13.6 megapixel, 1/1.7" Super HAD CCD
Lens/Zoom 3x (35-105mm) Carl Zeiss Vario-Tessar, f/2.8-5.5
LCD/Viewfinder 2.7", 230K-pixel Clear Photo TFT LCD; optical viewfinder
Sensitivity ISO 80-3200
Shutter Speed 30-1/2000 seconds
Shooting Modes Auto, Easy Auto, Program, Manual, Movie, Scene, Smile Shutter, High Sensitivity, Extra High Sensitivity, High-Speed Burst
Scene Presets Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Fireworks, Underwater
White Balance Settings Auto, Daylight, Cloudy, Fluorescent 1, Fluorescent 2, Fluorescent 3, Incandescent, Flash, Manual
Metering Modes Multi, Center, Spot
Focus Modes Multi AF, Center AF, Spot AF, Semi-Manual, Macro
Drive Modes Normal, Burst, High-Speed Burst
Flash Modes Auto, Forced On, Slow Synchro, Forced Off
Self Timer Settings
10 seconds, 2 seconds, Off
Memory Formats Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo
Internal Memory
15 MB
File Formats JPEG, MPEG
Max. Image Size 4224×3168
Max. Video Size
640×480, 30 fps
Zoom During Video No
Battery Rechargeable InfoLITHIUM 960 mAh lithium-ion
Connections USB 2.0, AV output, DC input
Additional Features Face Detection, Super SteadyShot, Smile Shutter, Happy Face Retouch, HD component output, D-Range Optimizer
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