Sony made its new top-of-the-line W model public today, with the launch of the Sony Cyber-shot DSC-W300. The W300 features a fairly conventional 3x zoom, but boasts an impressive 13.6 megapixels of effective resolution.
The W300 features a 2.7-inch LCD as well as the W-series standard optical viewfinder. Double anti-blur technology utilizes both Sony’s Super SteadyShot image stabilization and high-ISO shooting to 3200.
Stylistically, the W300 extends the basic look of the new W series into its top model, with a slim, rectangular, slightly round profile. The camera’s exterior is wrapped in an ultra-hard titanium coating that promises a high-end appearance and feel and resistance to smudges and scratches.
As a flagship model, the W300 packs in most of the new soft tech we saw in Sony’s PMA releases, including an improved D-Range Optimizer, Intelligent Scene Recognition, a "Real" color mode with limited saturation, Face Detection with child/adult priority, Improved Smile Shutter, and Face Search. In-camera retouching options include an Unsharp Mask sharpening algorithm and Happy Face Retouch, which adds smiles to faces in post-process.
The W300 should ship in May, for a suggested retail price of $349.
Sony Cyber-shot DSC-W300 Specifications:
|Sensor||13.6 megapixel, 1/1.7" Super HAD CCD|
|Lens/Zoom||3x (35-105mm) Carl Zeiss Vario-Tessar, f/2.8-5.5|
|LCD/Viewfinder||2.7", 230K-pixel Clear Photo TFT LCD; optical viewfinder|
|Shutter Speed||30-1/2000 seconds|
|Shooting Modes||Auto, Easy Auto, Program, Manual, Movie, Scene, Smile Shutter, High Sensitivity, Extra High Sensitivity, High-Speed Burst|
|Scene Presets||Twilight, Twilight Portrait, Soft Snap, Landscape, Beach, Snow, Fireworks, Underwater|
|White Balance Settings||Auto, Daylight, Cloudy, Fluorescent 1, Fluorescent 2, Fluorescent 3, Incandescent, Flash, Manual|
|Metering Modes||Multi, Center, Spot|
|Focus Modes||Multi AF, Center AF, Spot AF, Semi-Manual, Macro|
|Drive Modes||Normal, Burst, High-Speed Burst|
|Flash Modes||Auto, Forced On, Slow Synchro, Forced Off|
| Self Timer Settings
||10 seconds, 2 seconds, Off|
|Memory Formats||Memory Stick Duo, Memory Stick PRO Duo, Memory Stick PRO-HG Duo|
| Internal Memory
|File Formats||JPEG, MPEG|
|Max. Image Size||4224×3168|
| Max. Video Size
||640×480, 30 fps|
|Zoom During Video||No|
|Battery||Rechargeable InfoLITHIUM 960 mAh lithium-ion|
|Connections||USB 2.0, AV output, DC input|
|Additional Features||Face Detection, Super SteadyShot, Smile Shutter, Happy Face Retouch, HD component output, D-Range Optimizer|