Sony Announces Four New Cyber-shots – DSC-W55, DSC-W35, DSC-S700, DSC-S650

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Today, Sony has announced four new entry level digital cameras, the Cyber-shots DSC-W55, DSC-W35, DSC-S700, and DSC-S650. The entire quartet can capture 7.2 megapixel images and will range from $150 to $200 when they hit the market in February and March.

I mentioned in my CES wrap-up that it seems as if the "magic" price point for entry level cameras this year is $150. Sony is backing me up on this one. The cheapest model announced (the S650) has a pretty nice spec sheet – nice resolution, a typical zoom lens, and decent performance (at least on paper). The metal bodies on all of these cameras are a great touch since they add about $50-100 to the "feel" of the camera.

While the cameras are all very simliar (same resolution and 3x optical zoom), minor differences lead to the slightly different prices. The W models use lithium-ion batteries, have focus assist lamps, more internal memory, and better operating speed. The S models get slightly smaller screens, AA battery power and a lower resolution movie mode.

Sony Cyber-shot DSC-W55


(view large image)

  • 7.2 megapixels
  • 3x optical zoom
  • 2.5 inch LCD
  • Metal body
  • Available in Caribbean blue, pale pink, elegant black and sleek silver
  • Auto, program auto, and scene (7 presets) exposure modes
  • Sensitivity up to ISO 1000
  • Clear RAW™ noise reduction
  • AF assist lamp
  • VX Fine/Std (640×480 30fps/16.6fps) and Video Mail movie recording
  • Startup time – 1.6 seconds
  • Shutter lag (AF + AE + release) – 0.3 seconds
  • Release lag (click to capture) – 0.01 seconds
  • Minimum cycle time (7MP) – 1.4 seconds
  • Powered by lithium-ion rechargeable battery good for an estimated 380 shots
  • Memory Stick Duo or Pro Duo media (up to 8GB)
  • 56MB of internal memory
  • Available in February for $200

Sony Cyber-shot DSC-W35


(view large image)

  • 7.2 megapixels
  • 3x optical zoom
  • 2 inch LCD
  • Metal body
  • Available in silver
  • Auto, program auto, and scene (7 presets) exposure modes
  • Sensitivity up to ISO 1000
  • Clear RAW™ noise reduction
  • AF assist lamp
  • VX Fine/Std (640×480 30fps/16.6fps) and Video Mail movie recording
  • Startup time – 1.6 seconds
  • Shutter lag (AF + AE + release) – 0.3 seconds
  • Release lag (click to capture) – 0.01 seconds
  • Minimum cycle time (7MP) – 1.4 seconds
  • Powered by lithium-ion rechargeable battery good for an estimated 380 shots
  • Memory Stick Duo or Pro Duo media (up to 8GB)
  • 56MB of internal memory
  • Available in February for $180

Sony Cyber-shot DSC-S700


(view large image)

  • 7.2 megapixels
  • 3x optical zoom
  • 2.4 inch LCD
  • Metal body
  • Available in silver
  • Auto, program auto, and scene (7 presets) exposure modes
  • Sensitivity up to ISO 1000
  • Presentation (320×240 30fps) movie recording
  • Startup time – 2 seconds
  • Shutter lag (AF + AE + release) – 1.3 seconds
  • Release lag (click to capture) – 0.38 seconds
  • Minimum cycle time (7MP) – 2 seconds
  • Powered by AA batteries (100 shots on included alkalines and 460 shots with optional NiMH cells)
  • Memory Stick Duo or Pro Duo media (up to 4GB)
  • 24MB of internal memory
  • Available in March for $180

Sony Cyber-shot DSC-S650


(view large image)

  • 7.2 megapixels
  • 3x optical zoom
  • 2 inch LCD
  • Metal body
  • Available in silver
  • Auto, program auto, and scene (7 presets) exposure modes
  • Sensitivity up to ISO 1000
  • Presentation (320×240 30fps) movie recording
  • Startup time – 2 seconds
  • Shutter lag (AF + AE + release) – 1.3 seconds
  • Release lag (click to capture) – 0.38 seconds
  • Minimum cycle time (7MP) – 2 seconds
  • Powered by AA batteries (100 shots on included alkalines and 460 shots with optional NiMH cells)
  • Memory Stick Duo or Pro Duo media (up to 4GB)
  • 24MB of internal memory
  • Available in February for $150

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