Originally scheduled for September 2011, the trade show formerly known as PMA (most recently named Cliq) will now run simultaneously with CES through a partnership with the CEA. Last year’s Photo Marketing Association trade show took place in Anaheim a little more than a month after CES 2010. Show organizers have struggled to find a time and venue for PMA that doesn’t conflict with other industry shows.
Taking place in Las Vegas January 10-13, the newly coined PMA@CES will continue to offer seminars, demonstrations and product displays for photographers. Ted Fox, executive director of PMA, hopes that this convergence will create “a great opportunity for our combined audiences to learn from each other, grow, and take full advantage of the integration and connectivity of personal content (in the form of digital photography) and home entertainment.”