Nikon Launches New Facebook Experience

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Share your images and enjoy the interactive experience of My Nikon World, a Facebook application that honors the photographer in all of us. Register and you can start using collecting rewards right away. To start, users create an online photographer profile. In order to gain more points, earn badges and soar to the top of the leader board, participation is required in the form of uploading images, participating in conversations and liking other people’s images. Nikon professional photographers add to the experience by issuing challenges for users to earn points, badges and bragging rights. 

“Photography is now a social experience. People want to share their stories, creativity and accomplishments through imagery online,” said Lisa Baxt, Associate General Manager, Communications, Nikon Inc.  “My Nikon World gives photographers a chance to join a like-minded community of photo enthusiasts to be inspired to get out and shoot, while learning exciting new photo techniques through the pro issued challenges.” 

Participants will have the opportunity to include links to their social profiles on Facebook, Twitter and other social networks so they can interact with photographers both within the community and outside of My Nikon World. 

Want to earn some digital badges? It’s easy. Just upload your images into the different categories which include anything from macro photography to using selective color. You will also have the opportunity to unlock special badges and other content. 

Nikon will continue to issue weekly challenges to the Facebook community. Additionally, “Pro Challenges” will be available giving members the opportunity to shine with their advanced skills. Pro photographers will also answer questions, give photo tips and share their own images as part of the community. 

To visit the site and become a fan of Nikon, visit the official Nikon Facebook page at

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