GE Entering Digital Camera Market

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At the Photo Marketing Association (PMA) trade show in Las Vegas from March 8-11, we’ll see another brand in the digital camera market. Today, GE announced that they will be showing off several digital camera models, including entry level models with 7 megapixel resolution with 2.5 inch screens and higher-end cameras with 12 megapixels of resolution and 3 inch screens.

Sample shot from GE’s "G" line of digital cameras (view large image)


GE has reached an exclusive worldwide licensing agreement with General Imaging Co. who will design, produce and distribute the GE-branded digital cameras. Already a trusted worldwide brand, the GE name has "instant credibility", according to General Imaging Co. Chairman and CEO Hiroshi Hugh Komiya.

General Imaging Co. is based in Torrance, CA and is run by many photo industry veterans. Komiya is a former president at Olympus Imaging of America. Rene Buhay will be leaving North American sales efforts and was a former vice-president at ArcSoft and also headed North America sales for Samsung and Ricoh. Chief designer Takeyoshi Kawano is credited with the design of Sony Walkman, Sony Vaio computers, and the Olympus Stylus camera.

All of the new digital camera models will have features such as image stabilization, high ISO sensitivity and panoramic stitching.

As I mentioned before, the GE cameras will make their debut at PMA at the beginning of March. They will become available in North America somtime mid-April. Shipments to Europe and Asia are planned for later in the year.

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