Fujifilm Mixes Modern Tech with Retro Style for New X30

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Fujifilm has a new take on an old model, and it seems to be a fun and funky mix of modern tech and classic retro style. The Fujifilm X30 is the successor to the X20 and the latest iteration of the X-series compact camera, and it includes a Real Time Viewfinder Fujifilm calls “the largest, brightest, fastest and highest resolving viewfinder in its class.”

Fujifilm X30To back up that claim, the Real Time Viewfinder offers 0.65x magnification and alleged display lag time of 0.005 seconds. Also thrown in for good measure is a 12-megapixel 2/3-inch X-Trans CMOS II sensor with a phase-detection focus system that offers focus in 0.06 seconds, as well as shutter lag of 0.015 seconds.

An EXR Processor II is also included, as is a 3-inch tilting LCD monitor with 920k-dot resolution. Battery life is reportedly longer than with the X20, enabling up to 470 photos to be taken on a full charge. The X30 is Wi-Fi compatible, and comes with an application that allows photographers to control the shutter action via their smartphones or tablets.

Yet another addition comes by way of a new feature called “Classic Chrome” film simulation, which is essentially a compilation of 11 modes — or filters — that reproduce old school aesthetics commonly associated with traditional Fujifilm. This includes modes like reversal film effects, professional color negative, SEPIA, and a smattering of monochrome filters.

The X30 will be available in the U.S. in late September, starting at around $600.

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