Canon unveils four new PowerShot compact digital cameras today with a slightly new naming convention. The PowerShot ELPH SX230 HS, PowerShot ELPH 500 HS, PowerShot ELPH 300 HS and PowerShot ELPH 100 HS debut with enhanced low light capability and HD video recording.
Canon will no longer assign camera model names the letters “SD,” such as in the Canon PowerShot Digital ELPH SD1300 IS. “Digital” has also been dropped. The new cameras will be named PowerShot ELPH (model number) HS, with HS meaning “high sensitivity.”
Canon PowerShot ELPH SX230 HS
The high zoom SX230 offers a 14x optical zoom lens starting at a wide 28mm angle, a 3.0-inch 460k-dot LCD and optical image stabilization. It has a 12 megapixel sensor and offers the increasingly popular in-camera geo-tagging made possible by an onboard GPS chip.
The styling is very close to its predecessor, the PowerShot SX210. It also offered a 14x optical zoom lens.
Canon PowerShot ELPH 500 HS
The PowerShot 500 comes in lighter than the SX230 in terms of zoom power, with a 4.4x optical zoom, but it features a bright f/2.0 maximum aperture. Also on board is a 12 megapixel CMOS sensor capable of recording 1080 HD video viewable on the camera’s 3.2-inch 460k-dot touchscreen.
Canon PowerShot ELPH 300 HS
The ELPH 300 will have a 12 megapixel sensor, a 5x optical zoom with a 24mm wide angle of view and a 2.7-inch LCD. The system is optically stabilized.
Canon PowerShot ELPH 100 HS
The ELPH 100 HS takes the place of the PowerShot SD1300. It also features a 12 megapixel CMOS sensor capable of recording 1080 HD. The 100 HS is also equipped with a 4x optical zoom lens starting at a 28mm wide angle. It will also have optical image stabilization and a 3.0-inch LCD.
Pricing and availability
The Canon PowerShot ELPH 500 HS will cost $299.99, the Canon PowerShot ELPH 300 HS will be $249.99 and the PowerShot ELPH 100 HS will cost $199.99.