Olympus named an heir to its popular E-510 DSLR this evening with the release of the Olympus E-520. The 10 megapixel E-520, which shares its sensor and processor with its predecessor, features improved live view including the addition of face detection technology, a more advanced in-body image stabilization system, Olympus's Shadow Adjustment Technology to compensate for wide dynamic range shots, and a larger 2.7-inch LCD.
Olympus largely pioneered the long zoom point-and-shoot digicam with the introduction of the 10x zoom C2100 in 2000, and their ultrazoom digital cameras have been built on that pedigree ever since. The folks at Olympus clearly believe that size does matter, and the new Olympus SP-570 UZ features the longest zoom lens currently available on a fixed-lens camera - a whopping 20x f/2.8-f4.5 optic that goes from the 35mm equivalent of 26mm to 520mm. That extraordinary zoom range makes the SP-570 UZ the current record holder in the extended-zoom arena.
Meetings and press conferences were the order of the day today. While we've already reported on the most high-profile news of the day, several other odds and ends - including the proliferation of long telephoto lenses at the show, the integration of Samsung's camera division into the larger electronics conglomerate, Sony's live view speed claims put to the test, and the dismembering of an Olympus E-3 - are also worth noting.
In an announcement early this morning, Olympus unveiled the presumed successor to its SP-560 18x ultra-zoom: the 20x, 10.0 megapixel SP-570 UZ. Offering a level of manual control rivaling that found on a DSLR and a 35mm-equivalent zoom range of 26mm to 520mm, the SP-570 sports a large 2.7-inch HyperCrystal LCD display with a wide viewing angle, an external flash hotshoe, and a unique bezel-ring zoom control.
Two new models in Olympus's Stylus SW series of shockproof/waterproof cameras continue the company's tradition of building devices that can stand up to the elements. The 8 megapixel Olympus Stylus 850 SW and 10 megapixel Stylus 1030 SW are shockproof, waterproof, freezeproof, and dustproof, providing a high level of protection for outdoor shooting in extreme conditions. Additionally, the 1030 SW is touted as crushproof up to 220 pounds per square foot, and is able to survive drops of up to 6.6 feet.
After plenty of anticipation, Olympus is officially announcing their new professional-level digital SLR, the Olympus E-3. The weatherproof, 10 megapixel E-3 sports a swiveling LCD, fast auto focus and a shutter rated for 150,000 cycles. The E-3 body will be available in November 2007 for an estimated street price of $1700.
Today Olympus is updating three product lines of digital cameras. The entry-level, easy to use, FE line is going to see three new models, the FE-280, FE-290, and FE-300. Among the three new cameras, you'll find a 12 megapixel sensor, a 3 inch LCD, face detection, and, new to this line, a Truepic III imaging processor. All three models will be available in August, with the FE-280 available for $200, FE-290 for $250, and FE-300 for $300.
The four new cameras in Olympus' Stylus line are the shockproof, waterproof and coldproof Stylus 790 SW; Stylus 820, Stylus 830, and 12 megapixel Stylus 1200. The new cameras sport some new or useful features, like face detection, Shadow Adjustment Technology, Perfect Shot Preview, and Perfect Fix. The Stylus 790 SW and Stylus 820 will be available in September 2007 for $300 and $250, respectively. The Stylus 830 and Stylus 1200 will be available in October 2007 for $330 and $350, respectively.
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