Meetings and press conferences were the order of the day today. While we've already reported on the most high-profile news of the day, several other odds and ends - including the proliferation of long telephoto lenses at the show, the integration of Samsung's camera division into the larger electronics conglomerate, Sony's live view speed claims put to the test, and the dismembering of an Olympus E-3 - are also worth noting.
In an announcement early this morning, Olympus unveiled the presumed successor to its SP-560 18x ultra-zoom: the 20x, 10.0 megapixel SP-570 UZ. Offering a level of manual control rivaling that found on a DSLR and a 35mm-equivalent zoom range of 26mm to 520mm, the SP-570 sports a large 2.7-inch HyperCrystal LCD display with a wide viewing angle, an external flash hotshoe, and a unique bezel-ring zoom control.
Two new models in Olympus's Stylus SW series of shockproof/waterproof cameras continue the company's tradition of building devices that can stand up to the elements. The 8 megapixel Olympus Stylus 850 SW and 10 megapixel Stylus 1030 SW are shockproof, waterproof, freezeproof, and dustproof, providing a high level of protection for outdoor shooting in extreme conditions. Additionally, the 1030 SW is touted as crushproof up to 220 pounds per square foot, and is able to survive drops of up to 6.6 feet.
After plenty of anticipation, Olympus is officially announcing their new professional-level digital SLR, the Olympus E-3. The weatherproof, 10 megapixel E-3 sports a swiveling LCD, fast auto focus and a shutter rated for 150,000 cycles. The E-3 body will be available in November 2007 for an estimated street price of $1700.
Today Olympus is updating three product lines of digital cameras. The entry-level, easy to use, FE line is going to see three new models, the FE-280, FE-290, and FE-300. Among the three new cameras, you'll find a 12 megapixel sensor, a 3 inch LCD, face detection, and, new to this line, a Truepic III imaging processor. All three models will be available in August, with the FE-280 available for $200, FE-290 for $250, and FE-300 for $300.
The four new cameras in Olympus' Stylus line are the shockproof, waterproof and coldproof Stylus 790 SW; Stylus 820, Stylus 830, and 12 megapixel Stylus 1200. The new cameras sport some new or useful features, like face detection, Shadow Adjustment Technology, Perfect Shot Preview, and Perfect Fix. The Stylus 790 SW and Stylus 820 will be available in September 2007 for $300 and $250, respectively. The Stylus 830 and Stylus 1200 will be available in October 2007 for $330 and $350, respectively.
The new Olympus SP-560 UZ still gets the wide angle capable, 18x optical zoom lens that we saw on its predecessor, the SP-550 UZ and then it gets some new features made possible with new TruePic III processor. Some of the new features include Shadow Adjustment Technology, Perfect Shot Preview, Perfect Fix, and face detection AF and AE. The SP-560 UZ will be available in October 2007 for $450.
Olympus did announce two additions to their Stylus line back in February, but managed to save one for the PMA show that starts this week. The Olympus Stylus 780 brings several new features and technologies to the Stylus line. The 7.1 megapixel Stylus 780 will be available in silver and black sometime in May 2007 for $349.
Soon, we'll be posting a full review of the Olympus Stylus 770 SW, but wanted to give you some of our first impressions of the latest shockproof, wateproof camera from Olympus. The Stylus 770 SW is the successor to the Stylus 720 SW and still features 7.1 megapixel resolution, 3x optical zoom and 2.5 inch LCD. There are also some improvements and new cool features.
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