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When Olympus recently introduced their updated flagship E-3 DSLR, they also offered up three new zooms designed especially for that camera. The most interesting and certainly the most versatile of these lenses is the Zuiko ED 12-60mm f/2.8-4.0 SWD ESP zoom. Olympus is clearly hungry for a larger slice of the lucrative DSLR market, as evidenced by the impressive capabilities and generous feature set of the new E-3, and providing a high-performance kit lens like the 12-60 for this pro-level DSLR is a very gutsy move. Will it pay off for Olympus? Only time (and sales) will tell.
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