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The new Sony Cyber-shot DSC-W7 is an updated version of Sony's popular W1 model, similar in size and "feel" to Canon's upscale "S" (S30, S40, S50, S60, S70) series digicams. The W7 is a handsome little camera designed to appeal to snap-shooters, shutterbugs, and those looking for an imaging tool that can keep pace as their photographic proficiency and creative skills evolve. But the W7 isn't just for intermediate shooters, it's Auto and Program AE modes make it a natural choice for casual photographers and family history chroniclers who value simplicity and ease of use. The W7 is also an excellent choice for Photographers looking for a compact digicam that performs like a full sized camera. The W7 provides lots of creative flexibility without compromising operational simplicity. It is so user friendly that even beginners will be able to speedily shoot striking images.
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