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Description

THE LUMIX LX7 FEATURES A FULLY REDESIGNED LENS, IMAGING PROCESSOR AND ENGINE FOR POWERFUL PERFORMANCE AND OUTSTANDING PICTURE QUALITY IT JUST KEEPS GETTING BETTER AND BETTER! The world-renowned LX series which has been long acclaimed by the photography enthusiasts for its high picture quality and creative descriptiveness now comes equipped with a fully re-designed lens, image sensor and the image processing engine for superior performance and stunning image quality in the new LUMIX LX7. BRIGHTER OPTICS FROM LEICA Equipped with a newly developed 24mm ultra-wide angle LEICA DC VARIO-SUMMILUX lens with 3.8x optical zoom*1, the LUMIX LX7 s supreme lens also features F1.4 brightness at wide-end and F2.3 at tele-end. The F1.4 brightness is approximately 400% as bright as an F2.8 lens. The extraordinarily rich amount of light allows for the use of higher shutter speed to capture stunningly clear, sharp, blur-free images in low light situations and also provides impressive expression to images by reproducing exquisite gradation and mellow defocus to elevate photography. A WORD OR TWO ABOUT THE AMAZING OPTICS The LUMIX LX7 s lens unit consists of 11 elements in 10 groups with five aspherical lenses with nine aspherical surfaces, including the dual-sided aspherical surface ED (Extra-low Dispersion) lens, which has never been adapted to any Panasonic LUMIX digital camera or interchangeable lens. This advanced lens system makes it easy to produce beautiful photos in high resolution with minimal distortion and a pleasing, soft-focused background. Nano Surface Coating technology dramatically minimizes light reflection at entire visual range (380nm-780nm). The LX7 s 24mm ultra-wide angle lens gives users a wider range of composition possibilities, capturing approximately 136% larger viewing space compared to that of a 28mm wide angle camera. Additionally, the LUMIX LX7 s lens minimizes distortion at wide end so users obtain stunning, true-to-life images with outstanding resolution and detail. LARGE 10.1 MEGAPIXEL RESOLUTION MOS SENSOR The LUMIX LX7 adopts a new 1/1.7-inch 10.1-megapixel*2 MOS Sensor that features an improved S/N ratio by 1.5 dB compared with it s predecessor, the LUMIX DMC-LX5*3 which results in high resolution images with stunning clarity in high sensitivity recording and also in low ISO, reproducing rich gradation with wide dynamic range even when the situation is highly contrasted. HIGH PERFORMANCE VENUS ENGINE The LUMIX LX7 s high performance Venus Engine also boasts advanced signal processing. The Intelligent NR (Noise Reduction) system keeps resolution high by optimizing the NR process applied to each part of an image. The Multi-process NR quickly detects brightness in each portion of a picture and applies optimal noise reduction in multiple steps. High speed digital signal output has been integrated into the LUMIX LX7 to realize high speed consecutive shooting at 11 fps (frames per second) in full resolution with mechanical shutter and 5 fps with continuous AF (Auto Focus). WHY SETTLE FOR THE USUAL WHEN THERE ARE SO MANY CREATIVE OPTIONS Creative Control Mode has offers 16 filter options including Soft Focus*4, Dynamic Monochrome, Impressive Art, One Point Color, Cross Process, Low Key, Toy Effect, Star Filter, Expressive, Retro, High Key, Sepia, Hi Dynamic, Miniature Effect*5 and the new exclusive Radial Defocus and Smooth Defocus modes. Radial Defocus adds defocus effect radially from the light source while Smooth Defocus makes defocus figuration even smoother. Photo Style is also available to provide photos with finer expression with Standard, Vivid, Natural, Monochrome, Scenery, Portrait and Custom preset options. Additionally, full manual control is available on the LUMIX LX7 so advanced users can enjoy the art of photography. YOU ARE GOING TO LOVE THE LX CONTROLS AND ND FILTER FEATURE To enhance operability, the LUMIX LX7 has been equipped with an aperture ring, internal ND filter, focus lever and rear dial in o

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		PRICE: $499.00 SHIPPING: $0.00 TAX: $	$499
		PRICE: $411.99 SHIPPING: $6.95 TAX: $	$418.94

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