The SLT-A37 Alpha 37 Digital Camera is a very budget-friendly camera body, once you realize how much camera you actually get for the price. This means you can be up and running, photographing to your heart's content, in nearly any setting right away. Whether you're a beginner with a point-and-shoot camera looking to upgrade, a parent looking to capture life's precious moments, or an enthusiast who always has a camera within reach, the A37 has been created for any customer who wants to take their photography and creativity to the next level. Thanks to its lightweight design, the A37 is easier to carry around than traditional DSLR's, but unlike your standard point-and-shoot you still have a plethora of features, functions, and lenses at your disposal for full custom control of your image making. Sitting very comfortably in this goldilocks zone, the A37 boasts a 16.1Mp Exmor HD APS CMOS sensor, in-camera image stabilization, and Sony's proprietary Translucent Mirror Technology, enabling simultaneous focusing and capturing unlike other DSLRs. With all of those features, and dozens more, you're sure to capture detailed photographs that can stand up to the rigors of editing, enlarging, and viewing: on your HDTV, computer monitor, digital picture frame, and of course, as prints both big and small. Of course, RAW image capture provides you with even more latitude, providing high-quality files and allowing for exposure and other adjustment options unavailable with images shot in JPEG. With the Sony A-mount you can put any number of lenses onto the Alpha 37 for getting the shot you want, in addition to the included zoom. Whatever your vision calls for, you can add the right lens for the job. And of course, the SLT-A37 wouldn't be a true modern-day digital camera if it didn't also record HD video. The high speed AF Full HD Movie mode allows you to record 1080 / 60i / 24p movies. With features like Live View, the tilt / swivel 3.0inch LCD screen, and creative controls, you can make stunning videos along with spectacular photos. Additionally, the eye-level finder for HD movies helps you with framing and focus. No matter which mode you're shooting in: video or still, all your files can be stored on a variety of optional memory cards. The camera's media card slot allows for insertion of Sony's own Memory Stick PRO Duo, Memory PRO-HG Duo, and SD/SDHC/SDXC memory cards. Other useful features of the camera include a built-in auto pop-up flash, which is great for grabbing low-light snapshots, and Handheld Twilight and Multi-frame NR modes which both allow for quality low-light images without the flash, by combining the data from 6 consecutive shots into one. You can also shoot 3D images that look great on 3D televisions as JPEG or MPO files. These features, and numerous others, all contribute to this truly versatile and cost-effective DSLR, the SLT-A37. Exclusive Translucent Mirror Technology While conventional DSLRs can shoot, or they can focus, they cannot do both at once. The SLT-A37 utilizes Translucent Mirror Technology that directs light to both the image sensor and the Phase Detection AF sensor simultaneously 16.1 Megapixel Resolution Thanks to the 16.1 megapixel APS-C sensor, and Sony Exmor APS HD CMOS technology, the camera achieves high resolution with no penalty in low-light sensitivity or sensor noise. So you get incredible detail and gorgeous enlargements Extended ISO 16000 sensitivity Capture clearer low-light pictures without sacrificing detail--made possible by the low-noise Exmor APS HD CMOS image sensor and refined BIONZ image processor SteadyShot INSIDE stabilization Image stabilization reduces blur by compensating for camera shake. Typical DSLR systems build image stabilization into selected lenses only. SteadyShot INSIDE image stabilization is built into the camera body itself. You'll reduce blur with every A-mount lens, including macro and wide-aperture standard zoom lenses Tele Zoom High Speed Sh
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