Since smartphones today can take impressive photos with ease, camera manufacturers are forced to come up with additional features that entice consumers to shell out an extra two to three hundred dollars for a point and shoot camera.
Enter Nikon's new addition to their Coolpix line, the Nikon Coolpix AW100. It offers the one thing that smartphones are seriously lacking: adventure. Smartphones simply can't cut it when it comes to outdoor recreation -- a few drops of water and you've voided your warranty. The Nikon AW100, however, invites you to frolic in the waves and capture every moment of your wet n' wild (and cold) adventure. With waterproofing up to 10 meters (33 feet) deep for 60 minutes, Nikon is hoping its hardy offering is enough to keep prospective photographers from going full smartphone for their shooting needs.
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