There's really nothing new here, but that's not necessarily a bad thing. Not everyone wants a camera that has loads of mostly unnecessary (and rarely/never used) capabilities - some shooters just want a dependable camera with decent optics that will do exactly what they want it to do precisely when they want it done.
Anyone already invested in Nikon or Canon (or another marquee) DSLRs have little reason to switch to the K-r, but old timers just boarding the digital photography bandwagon and first time DSLR buyers should seriously audition the Pentax K-r before just automatically buying the equivalent Nikon or Canon model.
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