Canon Expo 2010 Paris

By Dragan Petric

Canon held the European version of Expo 2010 in Paris about a month after the American version of the event was held in New York.



The company usually hosts this event every five years in order to present the current palette of products, vision for the future of photography and video technology, as well as concept products which are used for sketching future guidelines within the company. The Paris Expo seemed almost identical to the New York event with a focus on prototypes of future Canon products. Europeans had the opportunity of seeing the majority of Canon's range two weeks ago at the Photokina show in Cologne.

Approximately 1800 people attended the introductory keynote by Canon CEO Fujito Mitaraia and as the company reported, 15,000 people visited the Paris Expo show, which is an outstanding number, if considered that the event was not open for the public.

While the keynote mostly addressed strategies for the economic crisis specific to the European market and announcements that Canon would join trends imposed by the credit crunch on this industry (speedy switch to 3D video, setting up a media management business, more activities regarding consultant services etc.), the most interesting novelties were presented at the exhibition portion of the show.