Casio Exilim EX-Z110 and Casio Exilim EX-Z120 Digital Cameras Announced

Casio has announced the introduction of two cameras to their EXILIM line.  The Caiso EX-Z110 and Casio EX-Z120 aim to bring Casio's technical achievements to photographers in a user-friendly camera.  The Z120 sports a 7.2 megapixel sensor while the Z100 has a 6 megapixel sensor.  Both cameras have a 3x optical zoom, 2 inch LCD and Casio's Anti Shake technology.  The Z120 provides 32 Best Shot settings while the Z110 has 28 Best Shot settings.  Both cameras will be available in mid-September with the Z110 retailing for $279 and the Z120 for $329.

Press Release:

August 4, 2005, Dover, NJ -- CASIO, INC, in conjunction with its parent company CASIO COMPUTER CO., LTD. announced the release of the latest additions to its EXILIM ZOOM line up with the EX-Z110 and EX-Z120 digital cameras. Designed to be user-friendly, fun, and convenient, as well as featuring CASIO's renowned EXILIM Engine with Anti Shake DSP, these offerings are intended to introduce the ease and enjoyment of high quality digital photography and world-class performance to anyone, anywhere.

EX-Z110

EX-Z120

The EXILIM digital camera series represents the culmination of CASIO's core technologies, combining cutting-edge miniaturization and digital expertise with state-of-the-art photographic capability. As with all digital cameras in the EXILIM series, the new EXILIM ZOOM models feature CASIO's EXILIM Engine, an image processing module that delivers high quality images, quick operation, and low power consumption, all of which have made EXILIM the camera of choice for many users the world over.

These latest models feature the Anti Shake DSP, which reduces blurring caused by shaky hands or moving subjects, while the Auto Macro and Quick Shutter functions ensure that photos are properly focused. High Sensitivity Mode produces clear shots with a bright background without the flash, even when lighting is dim. The EX-Z120 features 7.2 megapixels and 32 BEST SHOT scenes located on a convenient mode dial. The EX-Z110 features 6.0 megapixels and 28 BEST SHOT scene selections.

For enhanced user-friendliness, the mode dial and easy mode menu use simple icon images that make picture taking a snap for beginner digital camera users. EXILIM's emblematic quick start-up is further made convenient with easily accessible DIRECT ON buttons that enable fast start-up for quick shots or photo viewing. Both models run on AA batteries and have an AV out port allowing quick and convenient image viewing on televisions. The cameras have a 2.0-inch TFT color LCD display as well as a standard optical viewfinder, a 3x optical zoom, and VGA (640x480 pixels) size video recording capabilities. Of course, EXILIM standard features, such as short release time lag, allow pictures to be taken almost instantaneously, so you never miss the important moments. For those who want to enjoy more ambitious photography, these cameras support manual settings such as adjustable shutter speed and aperture for creative photo experiments, satisfying the needs of aspiring minds.

"The Z-110 and Z-120 is Casio's solution to simplicity," says John Clough, President of Casio, Inc. "It's easy to use, making it perfect for people who don't consider themselves "tech geeks", and by the same token offers a graduate "manual" level that customers can switch to once they've become

comfortable with all of our high quality technical features. These are easy-to-use high quality, affordable digital cameras, and Casio is proud to be able to offer the variety that we do in the digital camera arena."

The Z-110 and Z-120 will be available at retail in the U.S. in early to mid September at an MSRP of $279 and $329 respectively.

The EXILIM ZOOM EX-Z110 and EX-Z120 cameras are designed to bring the fun and convenience of digital photography to people everywhere with user-friendly features that are true to CASIO's tradition of cutting-edge technology, intelligent functionality, and high-quality photography.