Fujifilm Finepix S5200, Fujifilm Finepix E900, Fujifilm Finepix S9000 Digital Cameras Announced

FUJIFILM'S NEW FINEPIX S5200 DIGITAL CAMERA CAN TAKE DIGITAL PHOTOGRAPHERS TO A HIGHER LEVEL

Valhalla, NY, July 28, 2005 - Digital photographers interested in taking their first foray into SLR-styled cameras should pay special attention to the FinePix S5200, announced today by Fuji Photo Film U.S.A., Inc.

Equipped with 5.1 MegaPixels, a 10x optical zoom and proprietary technology that suppresses camera shake and blur caused by subject movement, the FinePix S5200 offers an excellent entry point into the world of feature-rich cameras without losing its operational simplicity.

Highlight features of the FinePix 5200 include:

Real Photo Technology
Real Photo Technology captures treasured moments just as your eye sees them. Combining Fujifilm's new RP Processor, 5th Generation Super CCD HR sensor and Fujinon Lens Optics, the S5200 delivers ultra-high sensitivity (ISO 1600), faster operational speeds (start-up in 1.1 seconds; shutter lag at a mere 0.01 second) and reduced power consumption. This will allow the shooter to get just about every shot, capturing priceless memories as photographs with every nuance of light and color, even in low light situations without a flash using the camera's special "Natural Light" and "Anti-Blur" modes.

Fujinon Lens Technology & Zooming
The superb optics of the Fujinon lens collects light and precisely forms the image in conjunction with a 5th Generation Super CCD HR. Users can bring the subject closer to them using the camera's 10.0x Optical Zoom (equivalent to a 38-380mm on a 35mm camera). In Macro mode, the FinePix S5200 can focus clearly at 3.9 inches. With the addition of beam assist, the FinePix S5200 can focus up to 7.9 feet -- even in low light conditions.

The FinePix S5200 offers wide-angle lens adapters, which increases the performance of this model for any user. The S5200 will be available in October at a price of $399.95.

 

THE NEW FINEPIX E900 FROM FUJIFILM PROVIDES FLEXIBILITY FOR ASPIRING PHOTOGRAPHERS

Nine MegaPixels and Real Photo Technology in a Point-and-Shoot Design

Valhalla, NY, July 28, 2005 - Advances in digital photography have impacted every level of user, from first time digital owners, families with multiple photographers, to consumers who are simply interested in expanding their photography skills. Answering the growing needs of every level of user, Fujifilm today introduced the new FinePix E900 digital camera. Packing a powerful nine MegaPixel 5th Generation Super CCD HR sensor - the highest resolution available in a consumer digital camera -- the FinePix E900 joins Fujifilm's already popular E-series line of cameras and continues the tradition of point-and-shoot ease and photographic essentials such as image quality, form factor and powerful feature sets including manual controls, found in all E-series models.

"The FinePix E900 caters to a new breed of digital camera users who seek a product that adapts to their individual interests and grows with them as their skill level increases," commented David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A. "As with all of our products, Fujifilm is in tune with consumers needs and has taken strides with the new FinePix E900 to offer a camera that, with nine MegaPixels, has a powerhouse photographic engine in an ergonomic Point and Shoot design allowing users to take better pictures than ever before."

The E900 offers Fujifilm's innovative Real Photo Technology, which provides many benefits for the user, including faster operation, low noise processing, better low light shooting, and higher shutter speeds that minimize blurriness in photos at even the highest ISO setting of 800 with full resolution. In addition, fully automatic features on the E900 provide point-and-shoot simplicity, while manual and customizable feature settings provide additional control, particularly when combined with the power of optional lenses.

In addition to a convenient ergonomic travel-friendly design, the E900 offers a large 2-inch LCD screen making taking and sharing pictures easy. A mode dial provides easy access to advanced shooting modes and a 4x optical zoom, which can be enhanced with optional lens adapters, allows user to tailor each shot to their needs. Other versatile shooting functions include a live histogram display for exposure settings and a highlight warning function.

The FinePix E900 will be available in October at a price of $499.95.

ADVANCED PERFORMANCE AT ITS BEST; FUJIFILM'S NEW NINE MEGAPIXEL FINEPIX S9000 DIGITAL CAMERA

Advanced Amateur Model Matches New Sensor with Real Photo Technology for High-Resolution Images with Less Noise

Valhalla, NY, July 28, 2005 - Fujifilm has added another "first" to its imaging legacy with today's introduction of the SLR-styled FinePix S9000 digital camera, the world's first nine MegaPixel model for advanced amateur photographers.

Advanced digital photographers have been eagerly awaiting this addition to Fujifilm's popular S-series line. The FinePix S9000 digital camera boasts 9.0 effective MegaPixels that capture up to 3,488 x 2,616 recorded pixels (9.12 million) - the highest resolution of any consumer-grade camera on the market.

While these record-breaking numbers are impressive alone, Fujifilm understands there is more to a great digital picture than resolution. It is this understanding, along with its rich history of photographic excellence, which drove Fujifilm to incorporate its groundbreaking Real Photo Technology into the FinePix S9000. The company's latest innovation matches the nine MegaPixel, 5th Generation Super CCD HR sensor, with a super-sharp Fujinon lens and the RP Processor technology found currently in the critically-acclaimed FinePix F10 digital camera.

A hallmark of Fujifilm's Real Photo Technology is its ability to reduce the amount of graininess or "noise" in digital pictures. This noise is often apparent in high-resolution photos, particularly those shot at high ISO-equivalent sensitivities. With Real Photo Technology, the FinePix S9000 can take pictures at ISO 1600 -- at full resolution. Other benefits of Real Photo Technology include speed of operation (the FinePix S9000 has a high-speed start-up time of only 0.8 second with shutter lag down to 1/100 second) and longer battery life.

"The unmatched resolution of the FinePix S9000 will garner the most attention. However for those in the know, the most impressive feature of this camera will be its low noise processing," explained David Troy, Senior Product Manager, Consumer Products, Electronic Imaging Products Division, Fuji Photo Film U.S.A., Inc. "High resolution photos suitable for sizable enlargements have often come at the expense of noise, particularly in this style of camera. While we cannot say that noise will be completely eliminated, especially at the highest ISO settings, the apparent amount will be far less than what shooters have come to expect at this level of resolution."

In addition to offering low noise processing, the new FinePix S9000 is equipped with a bevy of features that will appeal to the photo hobbyist. One of those features is a world-class Fujinon 10.7x wide-angle optical zoom lens that is the equivalent of having a 28-300mm zoom on a 35mm camera. This zoom range is ideal for a wide variety of shooting situations and thus makes the purchase of additional lenses unnecessary.

 

• A manual zoom that along with the auto exposure and auto focus functions, are operational during full frame (VGA-quality; 30 fps) movie capture
• The ability to shoot in the RAW file format
• A Super Macro Mode for pictures up to 0.4-inches
• Hot shoe and Syncronizing terminal for external flash
• Live histogram exposure setting checks prior to shooting
• In-camera highlight warning function that alerts the user to overexposed areas of just-taken pictures
• Strong auto-focus assist illuminator for quicker focusing in low light
• Tilting LCD for high and low-angle shooting; adjustable LCD and electronic viewfinder frame rates of 30 frames-per-second or 60 frames-per-second for smoother viewing
• Dual media slot accepts xD Picture card and CompactFlash/Microdrive

Framing pictures through the FinePix S9000's LCD as well as its video features should be of particular interest to many advanced amateur digital photographers who want all the controls of a Digital SLR Camera but are hesitant to lose some of the convenient and useful features commonly found in point-and-shoot cameras.

"An all-in-one camera like the FinePix S9000 is so appealing because it offers the best of both worlds; the photographic controls of a DSLR and the movie mode and LCD framing capabilities of the point-and-shoots," remarked Troy.

The FinePix S9000 will be available in early September at $699.95.