Nikon Coolpix AW100 Review: Coolpix Gets Tough

by Reads (3,749)
Editor's Rating

Ratings Breakdown (1-10)

    • Image/Video Quality
    • 6
    • Features
    • 7
    • Design / Ease of Use
    • 6
    • Performance
    • 8
    • Total Score:
    • 6.75
    • Rating 1 to 10, top score 10


  • Pros

    • Fun and useful motion controls
    • Rugged and waterproof
    • Good image stabilization
  • Cons

    • Pricey
    • Poor battery life
    • Noise at ISO 400

Quick Take

The Nikon AW100 has all of the right rugged functionalities, but comes up somewhat short on image quality with lots of noise at mid-to-high ISO.

Since smartphones today can take impressive photos with ease, camera manufacturers are forced to come up with additional features that entice consumers to shell out an extra two to three hundred dollars for a point and shoot camera.

Enter Nikon’s new addition to their Coolpix line, the Nikon Coolpix AW100. It offers the one thing that smartphones are seriously lacking: adventure. Smartphones simply can’t cut it when it comes to outdoor recreation — a few drops of water and you’ve voided your warranty. The Nikon AW100, however, invites you to frolic in the waves and capture every moment of your wet n’ wild (and cold) adventure. With waterproofing up to 10 meters (33 feet) deep for 60 minutes, Nikon is hoping its hardy offering is enough to keep prospective photographers from going full smartphone for their shooting needs.

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