Buying a digital camera is not as easy as it was in the early days of the digital imaging revolution and that’s a good thing for consumers. Today’s digital camera marketplace provides an almost endless parade of new cameras and photographers (at every experience level) have more choices than they’ve ever had before. Fuji’s new F800EXR was designed to be a competent travel zoom style P&S digicam and this little camera does deliver in that capacity, it can capture images of just about anything – from expansive landscapes, to casual portraits, to in your face macro, to super telephoto shots. The F800 EXR is a winner for those users who can accept slightly soft images. Most photo enthusiasts understand that no camera with a 20x zoom is going to consistently produce critically sharp images. Professional photographers, who must insist on critical sharpness in their images, will opt for a Canon or Nikon Pro model DSLR and prime lenses or very expensive professional quality zooms. Consumers who want sharper images without giving up compact size will have to settle for Nikon’s nifty P310 or another high-end short zoom compact P&S digicam. The F800EXR is a very good general purpose P&S digicam and it will dependably produce very good to excellent images for travelers, photo enthusiasts, casual shooters, family photographers, sports fans, and aspiring wildlife shooters.